A Little About Us

Founded in 2019

Our mini online boutique was created to celebrate children and spread a little love and cheer through our apparel. Our selections offer fun and unique options for parents and gift-givers.

Co-founders, Sapna and Anna Desai, decided to use their creative strengths to build Rise and Shine Apparel after years of party planning together for family events. 

Rise and Shine Apparel is based in Chicago, IL. Please feel free to reach out to us anytime and say, 'hello.' We are always listening and open to feedback and ideas to make this a truly inclusive and engaging community. 

Our Values

Gender Neutral -  We strongly believe that girls can like blue and boys can wear pink. Therefore, all of our apparel begins with a gender-neutral color as the base. 

Cost-Conscious - We are moms and we know that babies and toddlers are messy folks. Our products are competitively priced, no-frills, and can take a beating in the washer.

Thoughtfully Fun - Our collections will have strong ties to some of our favorite things. They are meant to be a unique offering to the market with the hopes that you think they are 'so cute' too.